The vision of Valley Strength and Fitness is to offer personalized quality training to clients without all of the extra components. Essentially, I expressed some frustration about how the “Corporate” box gyms use a business model that views the dollar at a greater priority than the client. In other words, the entire purpose of a business is to make a profit and gyms do this by attracting as many members as possible while offering only part-time or, in some cases, inexperienced trainers who don’t really understand the client’s needs overall.
Another frustration was something many of us experience as current customers of an organization or service provider, they offer special pricing to attract new clients but don’t offer the same benefits to current members. How frustrating is that? I thought this personalized approach offered increased benefit and value without the increased cost and frustration.Learn more